Skincare layering order: what goes first?

Short answer: cleanse, then apply products from thinnest to thickest, put targeted actives on clean skin, seal with moisturizer, and finish with sunscreen in the morning.

Morning (AM) order

  1. Cleanser (or just water)
  2. Toner or essence, if you use one
  3. Vitamin C serum (antioxidant support under sunscreen)
  4. Other water-based serums: niacinamide, hyaluronic acid
  5. Eye cream
  6. Moisturizer
  7. Sunscreen, broad-spectrum SPF 30+, always last

Evening (PM) order

  1. Cleanser (double cleanse if wearing sunscreen or makeup)
  2. One main active: a retinoid (retinol, tretinoin, adapalene) or an exfoliating acid (AHA/BHA), usually not both on the same night
  3. Hydrating serums: hyaluronic acid, niacinamide, peptides
  4. Moisturizer, ideally with ceramides
  5. Optional occlusive or face oil last

Rules of thumb

Check any two ingredients with the routine builder or search a combination.

Last reviewed: 2026-10-21. General information, not medical advice.